LATEST ARTICLES

neuromarketing_principles

Neuromarketing does not manipulate the minds of consumers, but it does help to present things in the most effective way. Neuroscience has helped us understand much better how the human brain works and how it processes information, responds to it...
emotional

Facebook has become a headache for brands and businesses. The social network became a key part of the brand's communication strategy in recent times, as social networks became increasingly popular. Consumers were there and the brands wanted to be, so that...
paper press

One of the last bastions of the paper press is luxury brands and companies. In a world in which everything begins to revolve around the network and in which the internet is becoming an increasingly powerful player, luxury industry companies...
social media SME

Social networks had a moment of glory a few years ago as the scenario in which companies could reach consumers quickly, effectively and with very low costs. Consumers were there, brands and companies could be, and, more importantly, everyone played...
Robots vs Humans

There are few industries left where robots do not coexist with humans. We like to believe that we are still somehow always ahead of the robots.  Although they may be smarter and faster, human traits such as creativity and empathy are...
Museum of Failure

The Museum of Failure has just opened in Sweden, replete with products launched at some point but failed to connect with the public. In the world of museums, there are a few contributions that go a little beyond the curious. They...
neuromarketing

Lately, we live a tendency to the "neuro". Thus, several of us know or have heard of neuromarketing. What exactly do we mean by this concept? What considerations must be taken for its application? Neuromarketing can be defined as the...
principal-entertainment-marketing

Today, business models of the entertainment industry are defined by the efficient and effective use of digital platforms in order to generate expectations and provide a unique opportunity for brands to add value to the experience of their consumers. From...
customer loyalty

An organisation must have a customer retention plan in order to finalise them correctly. And for this, the organisation must develop a central strategy oriented to the consumer, which involves having the customer as the centre of business philosophy. Loyalty is...
Premium brands and luxury brands

In some cases, there is confusion about what each concept represents. Although they are not opposites, they are not equivalent, and they do have differences that are easy to distinguish. Here we will point them out. A premium brand is...