Following the success of the scheme economy collaborative business models that climbed the global market, many industries have replicated collaborative principles in its strategy.
Following the success of the scheme economy collaborative business models that climbed the global market, many industries have replicated collaborative principles in its strategy. Uber growth, which has become the company’s largest global vehicle owners connecting with users willing to pay for custom transport be mobilized; If Airbnb hosting provider with more demand worldwide without owning property; and the phased expansion of Alibaba has become the B2B world’s largest online market.
The marketplaces of collaborative models that allow sellers to interact online shoppers are transforming the way we think business models. In this category work platforms 3.0, creating a bridge between the need to resolve a project and demand for digital talent are included. These new management structures are changing the very way to create jobs and put in a new scenario outsourcing. New behaviors in the words of Cañigueral expert collaborative consumption, capture a “cooperative 2.0” better known as the “uberización” employment, a trend in which employees share the value generated by enterprises, talent, through online networks.
This movement since 2011 is altering the speed of business growth positively, faces several challenges facing its application to different industries especially focused on services, resulting in decentralized business structures that depend on the balance between service providers and customers on a single platform.
The collaborative model is a new digital power it represents massive participation in the economic sphere interaction with the cultural, social, work environments, among many that can be approximated to the use of collaborative platforms.
As with any business it is important to establish metrics that indicate evolution. A collaborative economy based company also measured by its results must do so, as Cristian says Felber, by criteria of social utility. Data representing business success understand from another perspective. A perspective that measures economic performance since the levels of collaboration as a means of ensuring business sustainability.
The key to making this digital power that brings the collaborative economy is changing the way of thinking profitability, directing the level of cooperation and contribution made by each company to your target market. It is then necessary to establish indicators that allow us to measure the KPI designed around customers as level of trust between users and from them to the network, frequency, recurrence rates of unmet needs, number of recommendations, level of online reputation, among many others to measure the value we are actually generating front we want to deliver value, along with the social impact caused by our economic activity.
* By Lic. Jorge Araujo, Director General for Latin America Nubelo.com. Winner of Start Up Chile Program and postulated by Endeavor for the award TR35 Massachusetts Institute of Technology (MIT).