As the world’s largest professional network, LinkedIn offers companies a lot of advantages. Like many social media tools, companies can use LinkedIn not only to promote themselves, but to make connections and build relationships. The site has over 120 million members, so it is an ideal opportunity for companies to hire the best candidates, show their culture and demonstrate their knowledge platform.
Attract new talent
The LinkedIn company pages include a section dedicated to “race” that allows you to submit your employment brand to users who may be looking for new job opportunities. In racing, you can post job listings, but you can also do much more. With an upgrade to a page races silver or gold, you can add videos and other recruiting tools that tell LinkedIn members more about your company, its culture and employees. The careers section can also be used to direct traffic to your website and Facebook page as a way to help job seekers interested to learn more about what you offer.
Connect with better candidates
The LinkedIn company pages can help attract new talent, but can also make it easier for you to reach candidates that interest you. With a business page, you have the opportunity to find out more about your followers to determine who might be a good fit for your open positions. LinkedIn allows you to see detailed analytics about your followers, including who they are and what they do. You also have the ability to send messages directly and establish a connection.
Your description of the company on LinkedIn is your space to share status updates, blog posts and your Twitter feed to help fans and visitors to learn more about what you do and how well you do. A company page also gives you the ability to interact with members of LinkedIn in other areas of the site, including the group section and answers. In groups and answers, you have the opportunity to demonstrate the experience of your company by participating in discussions related to your industry and responding to questions from other LinkedIn members.
Each page LinkedIn Company has a section for you to promote your products and services. In this space you can provide detailed information about your offers and provide links to your website for more information. To better target your audience, LinkedIn allows you to create custom campaigns based on: industry, title, location and other segments. You have the ability to add rotating banners and coupons and discounts, videos and recommendations from customers, partners and colleagues.