The visual content is a key player in the success of your social media campaigns. Between Facebook, Twitter, LinkedIn, and Google+, totaling nearly 3 billion active users, how can you use this to your business? The answer is simple: creating images, computer graphics and interesting graphics to your profiles on social networks.
It is proven that people respond much better to the content including images. Did you know that Facebook posts with images get 53% more engagement and 104% in the case of the videos?
If your brand is new or looking to improve your strategy of online marketing, this article will guide you through the basics of image design for social media. Do you know how to design images for social networks?
1. Optimize your designs for different social networks
To maintain your presence on social networks you will have to publish on platforms like Facebook, Twitter, Pinterest, Google + and Linkedin regularly. Picture messages on social networks derive a substantially higher number of clicks, so make sure they are as attractive as possible.
A tip to save time on this task is to use the design templates offered Canva, adapted to the size required for each platform.
2. Your logo as a profile picture
As a general rule of thumb, always use your logo as a profile picture. Do not be afraid to be creative and design an original variation of your logo, but if you do, make sure your audience can still recognize your brand immediately.
Do not forget to create a harmony between the cover image and a profile picture, using the same colors and typography, or even go a little further and make an original composition between the two images.
3. Use images that suit your style
Images are a powerful tool to attract customers and build loyalty, but it is important to define a style and recurring theme. To do, answer the following questions:
- What my fans like?
- What is the product or service I’m trying to sell?
- If my brand were a person, what kind of things you like to do and see?
These questions are a good guide to discover the unique personality of your brand and find images that fit best.
4. Your brand image
Think of the vibrant red of Coca-Cola, or the memorable slogan of Nike ‘Just Do It’. Consistency is a key ingredient for brand recognition that can be achieved by using the same fonts, colors or images in all designs you share.
5. Create variety of content
To not bore your audience and be creative, create different visual content for each social network. Here we give you some examples:
- Weekly quotes inspiration
- Event Messages
- Company Milestones
- Graphics that reinforce your position against the competition
During the time it took you to read this article, they have been created about 500,000 new few on Twitter, 3 million in Facebook and 15,000 on Instagram. You still think about leaving social networks out of your marketing plan?