Stanford University created a list of seven components that define and frame the work of social entrepreneurs of the new century.
After a series of research on social innovation, the Stanford Social Innovation Review released a ratio of the elements that should host a socially responsible project.
These concepts aim to foster the creative and entrepreneurial leadership of the new force mentality to succeed in developing business models, designs and systems and real change only.
Then they are presented.
1. A challenging idea
To address a socially innovative project is important to set challenging targets based on personal motivation to be taken to carry it out. Consistency between personal interests, work, passion and purpose are the first pillar for an idea to be successful and relevant.
Taken design, this item proposes that social entrepreneurs use all their senses and commitment necessary to find a likely problem to be solved. This is achieved through observation, research and understanding of the community to which you will want to provide help.
3. Ask questions
One of the distinctive behavior of social innovators is doing generally, questions that no one had ever made before, with the aim to find major problems plaguing society, and propose alternatives to solve them.
At this point it is important to exchange projects with other challenges and change agents in order to receive instant feedback to generate an innovative idea in a collaborative way that is consistent with prior research process.
This cognitive ability is to bring up different ideas and find similar projects to create new opportunities and help to positively impact the world with social enterprises.
In designing prototypes they are used to test an idea. Innovation in social experimentation is to test the model in a real social context, and use community feedback to refine or improve the project concept and resolve errors that have been submitted.
Social innovation does not end with the manifestation of the idea, it must have a significant impact on society. The real challenge is to implement the project, developing an evaluation mechanism that responds to the needs of the community and try to bring the model to a global scale.
These seven components able to synthesize the process to be carried out social innovators, where they encounter obstacles to overcome if achieve a clear goal, focused on helping marginalized and disadvantaged communities is set. The list of Stanford is a sign of how social innovation is becoming a matter of primary research to institutions and organizations to define the guidelines which contribute to improving society and the environment are.