Advertising strategies and promotion are used by manufacturers as a means for consumers to make a specific action, such as buying a product. Promotional strategies are generally for short-term work, trying to get consumers to act fast before the promotion expires. Advertising is generally used in conjunction with promotional strategies to get the message of the product reaches the consumer.
Strategy to drive.
A strategy to boost occurs when sellers of a product is offered incentives to promote the product or buy additional amounts. For example, a manufacturer of ketchup can offer a discount merchant or product a free if the merchant to advertise the product in its weekly flyer. The trader can even access point placing a special in-store promotion.
Strategy to attract.
With a strategy to attract, the goal is the customer, not the seller. An example of a strategy to attract is when a company develops an advertising campaign to launch a new product. This can create a demand for the product, which will force retailers to stock. Other methods include placing coupons in the newspaper or mail a sample of the product.
It occurs when a combined strategy to promote and methods used to attract simultaneously for maximum promotional effect. Besides offering incentives to businesses to promote the product, the manufacturer will also launch an advertising campaign inviting consumers to buy the product.
A brand reinforcement strategy is used as a way to create consumer loyalty, leading to repeat purchases. A strategy of strengthening common brand is offering memberships with which members can get discounts on their purchases, as well as benefits such as free product or be chosen for special discounts not open to the public.
The sales promotion strategies may include increasing or creating demand for a product. Announce a limited time offer, such as offering 20% discount on the purchase if performed before a specific date, you can create a sense of urgency on the consumer, who will end up buying the product. Another way to create demand is to use propaganda to show people how your product fills the needs competitive product not full.