According to Charles Darwin, “species that survive are not the largest nor the most powerful, not even the smartest or changing or improving fast; no, the species that survive are those that are best suited.”
Probably this thought is perfectly applicable to the business climate which, whether you have a small or large company, you must be attentive to survive and stay. These are 10 brands or products that dominated the world and no longer exist (at least in the minds of consumers).
1. Remington typewriters
The famous typewriters ruled the world for a century. Its first version saw the light in 1868 and many of us learned to write in one of these.
2. Blockbuster video rental
The world’s largest movie rental and video games chain had in 2004 more than 9,000 stores and more than 60,000 employees. Due to poor strategic planning, he filed for bankruptcy in 2010.
3. Viceroy cigarettes
Brand leader since 1936, were the first to introduce the filter cork. Although the brand has been minimized, still consumed in Romania and the Middle East.
4. Panamerican Airlines, Airline
Line was the most important international area of the United States since 1930. Due to serious difficulties in managing their costs and demands especially from flaws in their security line went bankrupt in 1991.
5. Sony Ericsson phones
Considered the grand alliance of Sony-Ericsson mobile market was one of the top 5 brands of phones made in 2001 sold more than 24 million devices only in the second quarter and for 2007 was +100 million units sold.
6. MSN Messenger, IM
Created by Microsoft in 1999 the most popular instant messaging client for over a decade evolved into Windows Live Messenger and was discontinued by the company in 2011 when it was completely replaced by the purchase of Skype.
7. Concorde, Airplane
Considered a marvel of engineering, it was the first supersonic Concorde passenger plane. Had the ability to reach your destination in half the time of any conventional aircraft. Built in 1969, flew for 27 years but its low profitability and a single accident occurred, precipitated exit from the market in 2003.
8. Napster, Internet
Napster nation in the classrooms of Boston and although story was very short is very significant for the Internet age. They created the concept of sharing MP3 files under a system known as point to point. This system soon became the most popular way in the world to share music which caused the reaction of record who sued him for copyright. In 2002 he was declared bankrupt but its innovative P2P system transformed the Internet and is still used today.
9. General Motors cars
The case of General Motors is probably the largest bankruptcy in history. After being one of the most important for more than 100 years, and one of the largest companies in the world brands, their big mistake was the lack of attention to their own customers and the lack of investment in innovative products. Its shortcomings prevented it survive the crisis and finally in 2009 went bankrupt.
10. Kodak, photography
Think think photography was Kodak. There was no other brand in our minds. Founded in 1889, the leader in design, production and marketing of photographic equipment company was formally declared bankrupt in 2010 when its shares literally came down.
So, this is the epitome of at least 10 brands that dominated the world and have not survived. If you liked this post please share and certainly soon have the 2nd. part.