Writing a strategic business plan for a non-profit organization

Writing a strategic business plan for a non-profit organization | tinobusiness
Writing a strategic business plan for a non-profit organization | tinobusiness

Strategic planning is one of the most vital in business planning for nonprofit organizations aspects. These organizations must be able to clearly identify their goals and objectives and to remain faithful to its main concepts to be successful. The strategies used to achieve their goals and objectives are key to the ability of the organization to be effective ingredients. The components of a good strategic plan includes a vision, short- and long-term master plan.

How to write a strategic business plan for a non-profit organization? 4+ tips


Create a vision or purpose. This is the most important in the strategic planning of an nonprofit organization step. These organizations are focusd on the delivery of their services. Therefore, they should determine their objectives clearly. The vision must be clear and concise. It should not be too long but should cover the main objectives. 

Set short-term goals. The organization must identify their goals for the near future, defined over a period of 1-3 years. These are considered to be baby steps for the organization and on which is built the foundation. The short-term objectives should include components to develop a brand, create brand recognition and strategies for penetrating the market. During this incubation phase, the non-profit organizations to create a niche for themselves. It is therefore important to focus on making the public knows it. 

Develops long-term objectives. These objects are defined as those to be obtained within 3 to 5 years. In determining the long-term objectives, the nonprofit organizations should consider providing its services and its growth potential. During the first three years of business, the organization is primarily engaged in creating an image. However, after this time, the business should already be relatively established and be a recognizable entity. The long-term planning helps the organization to deploy its growth plan. Organizations must obtain empirical data that will provide them with good information about their market. These data should be used to project growth areas and to help you focus on what it does best: offer their services to your target market.


Make predictions for the future. The final step in creating a strategic plan is to see the future. The non-profit organizations should be able to develop a master plan to project its organizational vision for the next 5-10 years. The organization must answer this question: How do we see ourselves in the future? The answer to this will determine how the organization progresses. The company should review their first 5 years of activity and see what the trend reveals. The data point to the company in the right direction for the future. Where the growth areas, such growth must be maximized identified. Where there are areas of decline, these areas must be considered for review or exclusion, depending on how vital they are to the concepts of the organization.


Tips & Warnings

These steps are a guide to strategic planning; however, they do not guarantee the success of the organization.




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