The first thing to be clear when starting a company blog and personal is that much of its success will depend on SEO. And here with the SEO there are no magic formulas, no hidden tricks, you just have to do things properly and maintain a sustained effort. Content is undoubtedly the main tool for blog / website to be positioned well in SEO and here we go with best plugins that you must have when blogging with WordPress.
WordPress SEO Plugin by Yoast is the star of SEO, you can not miss it on your blog. Completely free and allows us to optimize in-depth blog factors, analyzes and helps us to improve the content of the articles to optimize descriptions and titles, plus we automatically generates an XML Sitemap sparing add another plugin to function.
The basic functions are easily configurable, enough to improve the SEO blog. For deep optimization required more knowledge about the Plugin, but in no case is too complicated. A small search on Google and find lots of information.
WP Super Cache
An important factor for SEO is the blog loading speed, so anything that helps the users to load as quickly as possible will mean a better positioning on search engines.
The plugin WP Super Cache is best recommended to perform this task. Also free and with just a couple of steps after installation we can improve the loading speed of your blog.
Another plugin also highly recommended to improve the loading speed of the blog or website is the Total Cache, a free plugin that allows a configuration in depth, however, is more complex and requires more technical knowledge. ADVICE: Don’t install both these plugins but chose only one.
Following the line of the blog loading speed, one of the factors that weigh when loading the web are images. Whenever the blog is more visual, more templates and worked with more images to load. All this adversely affects the loading speed and, therefore, the SEO blog.
To avoid this problem, Smush.it WP is a simple plugin that does not require any configuration, directly optimizes all blog images, reducing their size without losing quality, in this way we get a speed much faster loading.
To complete the picture settings to SEO level, another plugin can be very useful: SEO Friendly Images, allowing us to quickly edit the title and alternative text.
Google XML Sitemap
Google is the main search engine that we will generate traffic to the website, so it is a basis to have a structure that Google understand and be positive. XML Sitemap for it plays a vital role because it sends a structural information from the Web directly to the search for easy understanding.
In many cases, other plugins, as discussed above (WordPress SEO), generate their own XML Sitemap and which are perfectly useful. However, the Google XML Sitemap plugin is generating the most accepted Google Sitemap and better optimizes your understanding.
Broken Link Checker
In some cases, some of our external links may be broken, and this negatively affects the SEO of the blog. The main problem with this is that it is not easy to know when a link is broken.
In order to have control over the broken links, the plugin Broken Link Checker performs continuous analysis of external links available, and in case of breaking any of the links will receive a notification.
OnePress Social Locker
One factor that increasingly gets more weight in the Google algorithm is the number of times a content is shared through social networks. Therefore, it is important to encourage the maximum our readers to share our content.
To increase the percentage of users who share content is highly recommended plugin OnePress Social Locker, which is that part of your article is “locked” and to gain access, the user must share content on a social network.