In the language of sales and marketing, the term ‘business to business’, also called B2B (in English, business-to-business), is a way of describing the transactions that take place in a company that conducts business with another company. Consumers in these transactions is always another business, ie another . When a company sells its products and services to individual consumers, in marketing jargon referring to B2C (English, business-to-consumer) or ‘business to consumer’ is made.
To differentiate strictly a B2B company, a company focuses its efforts on advertising and marketing to other businesses. Customers or business clients, tune into marketing that is directed towards them. It is expected that business-to-business operation understand customer needs and how to operate within the limits of B2B.
A B2B company develops a different approach to sales networks could include more than direct marketing or paid advertising. Through groups like the local chamber of commerce and associations of national trade group, the B2B firms often seek to give and receive business from each other. They are on a more level playing field, opening the door to sales relationships may prove more effective for successful long-term sales.
B2B marketing is very effective online. Web sites of companies that are oriented towards sales to commercial customers do not use graphics, videos and unorthodox sources to spread your message as well as consumer-oriented sites that attract a wider audience. The online B2B message is concise and clear, and provides customers an easy way to navigate the site to find answers and contact information.
Marketing companies need to know the audience of a company to find the right vehicle for public relations placements. Trade journals, trade publications and websites are much more effective for articles and advertisements on television that publications or mass media. Search engines are available to qualify for the B2B marketing to find better and also get to commercial customers.
A B2B appointment, whether that is in the subtitle of a company or in the body of the main marketing materials, alert to potential clients on a source of services or products that are geared towards them. Inclusion in business groups, invitations to join other members of the group for B2B professionals and deference in the bidding process can be helpful to promote business-to-business sales.
Miscommunication can damage the credibility of an organization that claims to be for professional B2B and B2C allows representatives at the door. Trade groups of small businesses may be vulnerable to this error. While there is nothing wrong with allowing each type of professional business is a member, the group should not include language in their B2B marketing material if that is not what members can expect.