Many factors determine whether a startup will be a success or a failure. Some are very obvious as your ability to distinguish goods or services from the competition, make good use of capital or finding a good niche. But an element of success that is not obvious is the corporate culture.
A good culture can do wonders for a business. Increases morale by making the work day more enjoyable, which translates into greater competitiveness and lower employee attrition. Moreover, it can also improve external relations with customers and suppliers.
Conversely, a negative culture could poison the atmosphere in the office, affect external relations and generally lead to ruin a company. Many CEOs let corporate culture to develop on its own, without taking control of the outcome. I have some useful practices for those managers who are interested in helping create a good culture or seek to improve their existing businesses.
Determine what values are important to your business
First of all, you must understand what kind of company you want to have. Once you have this very clear, you must consider the values that you will get. Do you value hard work above all else? Do you really need a dress code? Want to improve the coexistence of a team or employees prefer to work alone?
In answering these questions along with the members of your company, you can gain a better idea of what kind of work environment you want and, from there, you will build a company that fits that vision.
Communicate your values
Once you know what kind of work culture is needed, you must communicate that vision to other parts of the business. Having a corporate mission helps but is not enough. You must take the time to publicize what values and behaviors will make the company a success and why it matter today and in the future.
Also, you must train others to a strong sense of corporate culture permeates your business at all levels: from recruitment during team projects and even the employees. You will realize that you will have a lot of help to reach the culture that you want if you set your values clearly.
Protect your values
Like any other part of the company, be careful on corporate culture. Once you have the atmosphere you want, you should focus on keeping it. These efforts should start with the selection of candidates to hire only those whose values appear to be consistent with those of the company.
Also, you will be effective in controlling harmful to employees. Many CEOs are reluctant to dismiss an employee, albeit effective, your attitude is bad for the workplace. However, these situations tend to get worse as time progresses, causing long-term damage.
Protect your culture as if it were a precious jewel, act fast to mitigate any risks that may arise and invests in preserving time. Having and maintaining good corporate culture is what separates startups average of those who succeed. Focus on developing the right culture and you’ll increase the chances of success of your business.
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