What are the future jobs in the area of digital marketing? That is a question that are asked, for very different reasons, the different actors of the market. Those responsible for human resources want to know so that they can sign the necessary talent in that field and in order to capture the best trained professional before the start of the race to do so. Having it as a template gives you some advantage points. For the workers, on the other hand, knowing what it will be looking for allows them to refine with the training in marketing and to remain always active. Knowing what to look for helps you outline your careers.
The list of professionals who will be seeking the most in the immediate future is varied, although with a kind of common tonic. There is a lot of technology but linked to things more and more varied. It is not only worth being a genius of tech but must be combined with many other issues, questions that almost never appeared in these lists, such as knowledge in linguistics. That’s what you get by reading the list of 10 digital marketing jobs of the future that have just been made in AdWeek.
Chief experience officer
A new senior management position, which will also have a high power. It is expected that 40% of digital managers report to this manager as early as 2020. Their responsibilities will be linked to ensuring that the consumer experience is positive at all times and in all areas. Therefore, you will have skills in areas such as empathy or being able to focus on design thinking. It will have to have training both in creative areas as in technology and management.
Virtual Reality Editor
It will be one of the jobs in the content production area (and according to the analysis data, some 1,400 employees are now being asked to do this on LinkedIn). Its functions seem clear: it will have to take care of generating contents for the virtual reality. Experts remember that the terrain is still something to explore, so professionals “who want to try something new” and “crazy” will be the most valued. How to create an appropriate CV? Experts also recommend jumping into the pool and experimenting.
As bots and virtual assistants grow and take on more and more functions, more will be needed for these professionals. The interesting thing is that their training will have to be varied, because yes, they need to be experts in programming and in the end computer engineers, but also have knowledge in ethics, processing of language, design and linguistics.
IoT marketing strategist
Another mixed profile of the many that appear in recent times. You will need to have knowledge and training in engineering … but also be a marketing professional. Already looking for right now about 8,000 professionals with this profile of marketing strategy for the internet of things. They are those who help companies clear the forest and establish what is really relevant in the midst of all the Internet noise of things.
Mixed reality designer
Another profile of the content field that will work in a field to be explored (but that is predicted to move 3,000 million dollars in 2024) and that will have a profile that mixes training in graphic design or computer animation with knowledge of social and cognitive psychology , Experience design and storytelling. He will be an expert who will create stories that come out of the silos and go beyond a specific category.
He is not new to the list of most wanted and wanted professionals. Companies increasingly need them more and more and for this reason it remains one of the profiles with more potential. Not only have to have great knowledge in technology, remember the experts, but also be a professional full of curiosity.
As artificial intelligence is increasingly important, it is not surprising to find out that so are the jobs related to it. Already now we are looking for 13,500 professionals in this field, who besides having great knowledge in programming and algorithms have to be skilled in statistics.
The mix of knowledge that is asked of this professional is quite overwhelming. He has to know from psychology, critical thinking and even neuroscience, have marketing skills, project management, user experience and rapid prototyping and must know data analytics. The problem to find the perfect worker in this field is not only to find someone with all that knowledge, but rather to find someone who has both in e-commerce and traditional commerce.
Voice capabilities developer
Another profile that will require both computer engineering and linguistic knowledge. As voice assistants gain more weight and consumers begin to use them more and more frequently, it becomes necessary to have the professionals that give them shape. They need those who are able to teach machines to understand language and develop responsiveness.
Hologram retail store designer
Or what is the same: an expert that helps stores to take advantage of the pull of augmented reality. As augmented reality takes on weight and becomes more common, stores will not need to show their entire catalog. You can count on her to show what you do not have.