How many times have wondered: “And what if there was a device that …” or “what if I could …”? Quirky, a venture based in New York, developed a platform to share their ideas, they are developed by the community and become a product.
All great inventions begin with an idea, but is often difficult to bring that idea to reality, find partners to invest money in it, factories or laboratories that can develop. and above all, and also the most difficult to overcome fear share.
Ben Kaufman, the inventor of 24 years behind the project, wanted to give the opportunity to other inventors see their creations in the hands of others. How? Through a co-creation platform called Quirky works as a community of co-creating inventions that integrates more than 330 thousand people from around the world, each with a life and different professional backgrounds, but with two characteristics in common: lack of good ideas and tools to carry them out. Quirky users can share these ideas on the platform, receive feedback from other members and have the support of 110 analysts, product designers and technology experts who study and become some of the proposed products.
How does it work?
Once you have an idea to share, you should only register and publish it on the shelf, where it will be visible for 30 days. At that time other members of the community can give feedback, advice and vote for your idea to be realized.
Once you have reached a minimum of 200 votes from the community, the idea will be eligible to move to a second stage peer review. Weekly Quirky internal team reviews the ideas that passed the first stage and choose from 10-15 to pass a product evaluation; if they do not pass the first evaluation, who receives a full report ran feedback so you can continue developing it or turn your idea into something new.
The last stage of the process is choosing the ‘best of the best’: during a live broadcast that takes place every Thursday through the page, choose the team Quirky 2 or 3 finalists who will go to products production process.
Once developed, the products are marketed and the original inventors earn a commission on their product units sold.
Some products developed by Quirky