One of the best ways to develop profitable businesses is to locate it close to your potential customers and this is where the mall has a point in its favor.
The trend in Europe, Middle East, Australia, Asia and all America is to create modern shopping centers that adapt to the style of the city and consumers. There are many styles, forms and types of shopping centers that can be exploited by entrepreneurs if you carefully consider this business strategy (and I say carefully because the mall itself does not ensure the success of a business). But if you mark the difference, you can excel among the hundreds of stores that share the same space.
In this article, we will give you some keys to carefully designing the business strategy for a store or trade in a shopping center. In addition, we will give you some ideas for stores and profitable businesses with which you can venture.
Here we go…
Tips before opening a business in a mall
Do a market study
Yes, although the mall is a good option for doing business, if you are not sure who are your customers and competitors, you can throw your money overboard.
Before giving you our ideas for stores, I want to show you some information about the commercial activities of the shopping centers that I collected from NeuroMobile:
2/3 of the clients are women in a shopping center, and this difference is accentuated on weekends.
Women go more to shopping centers. Weekends are peak days.
- The age of the consumers are between 25 and 44 years (including men and women).
- The family is the type of customer who spends the most time in the mall, then the couples and finally the singles.
- The busiest days at the mall are on Saturdays.
This is how men and women behave in the mall:
Choose the best location
For example, if the mall is next to an Ikea, it is very unlikely that your cheap furniture store will work for you.
Anyway, there are some malls that contemplate this in their policies. But in case you do not … take it into account.
Look what is in the neighborhood, who is the public that attends and what other stores has the mall so you do not get frustrated to compete with someone with a very similar business.
In a mall, being next to big brands is not always good
Customers who go to your store already know that they are going to buy
The good thing about opening a business in a mall is that you already know that people who go are because they have higher intentions to buy than most people. Now what you have to do is push strategies to make them come to your store and buy.
You can do this with offline and online promotions, coupons and opening (or season) discounts.
How much does a store cost?
If your economic activity is in the list annexed to the Law 12/2012 of Tax on Economic Activities RD1175 / 1990 and if your room is less than 300 square meters you are free to obtain prior opening license.
In this case you only have to submit a responsible statement to the City Council.
This does not mean that you should not carry out any procedure. You must still have physical documentation on your area of work, pay a municipal fee and enroll your employees in the Social Security Regime.
Have you encouraged yourself to open your own store in a mall? Then I recommend you be precise to create profitable business with these ideas for stores …
Ideas for shopping and profitable business in a mall
The most successful commercial activities in a shopping center are:
With regard to the mobile applications of a shopping center, the users behave:
Now, I leave you with some ideas for stores that you can open in a mall
40 ideas for shops you can open at the mall:
The options can be very varied depending on your budget, the location of the mall and the competition you have around, however, with your personal touch and creativity you can create profitable business.
- Open a chocolate factory
- Business juices and natural juices
- Start with a gourmet store
- Raise an American coffee
- Ride a bakery or pastry shop
- Open your own casual clothing store
- Second-hand store
- Service shop
- Run a video game store
- Open a sports store for runners
- Open a sports store
- Computer shop/electronics
- Create and manage your own theme spa
- Opens a beauty center specialized in nails
- Open a wine shop
- Open a cigarette Shop
- Open a beauty salon
- Opens a professional make-up salon
- Create an electric depilation center
- Open the offices of your real estate agency
- Open a 3D tattoo studio
- Open a gift shop
- Create a digital printing agency
- Create a health food restaurant
- Open a “pet-friendly”
- Open a costume shop
- Opens the offices of an advertising and marketing agency
- Create the headquarters of your audiovisual producer
- Open a successful franchise headquarters (food, clothing, services, insurance, etc.)
- Mounts vending machines
- Set up a news, magazine and tobacco kiosk
- Footwear stores
- Entertainment centers for children or family
- Space for events (conferences, exhibitions, congresses)
- Live events
Remember that being in a mall does not ensure the success of your business 100%. To achieve this, it is necessary that you take into account all the factors of the public, the architecture, your offer and make a difference with respect to the other stores.
The customer is currently looking for new experiences, better deals, more personalized and technology-based to interact with customers at all times.
If you liked the article, help me spread it See you next time.