If you have a blog surely you’ve been asked this question more than once, and perhaps may have some idea of what parts of your blog that more subscribers are captured. But as always tends to happen whatever you do online marketing, intuition is a very bad adviser. Are you really clear what forms that capture your subscribers are? Yes? Not? I suggest you to read this article to take a big step in optimizing your blog to grow your database of subscribers.


When I changed the template of my blog I was clear as I wanted the new image, and also where I wanted them to be placed forms subscriber acquisition (hereafter in this article will call Opt-in, for short). And it was certain that making some changes could greatly optimize attracting subscribers to the blog.

You know what’s important, and what you have to focus on your blog is subscribers to capture and retain your visitors more to worry about getting new visitors.

My new blog has 4 opt-tin mainly:

  • The home entry or the web
  • The lateral
  • The low posts, which is right at the end of articles
  • And the most controversial, the subscriber acquisition plugin that darkens the screen and displays a window

But which of them is the most effective? Is there much difference between the leads that captures one form or another? You’ll be shocked when you see the difference between them.

If you will follow my steps, I recommend you first think of identifying from where you are getting your visitors to subscribe to your blog.


You have several options:

  1. Create different forms, with their subscriber lists and see which one has the most subscribers picks
  2. Create a single form with a single list and label each subscriber with the area in which you signed up.

To this end, I explain what I did and that was as fast, and if you work with Mailchimp here’s the step by step guide to replicate the procedure.



The idea is simple: without having to create multiple lists from going to capture what form were discharged your visitors, adding a new field to the list that we have created. Within Mailchimp, follow these steps:

Select the list of your blog> Settings> List fields and * | MERGE | * tags

Here are the fields that you created by default on your list, typically the name, surname and email will appear.

We must create a new field called “Zone” (field label) and the tag * | ZONE | * column which indicates “Put this tag in your content”.

With this we are creating a new field in our list which collect blog area where subscribers are given as our visits.




The next thing to do is to enter a hidden field in the form code we use to capture subscribers.

This is also very simple. When you have a set list, MailChimp gives you a code to insert into your site and begin to capture subscribers. Now you just add the following code that I show you to differentiate from where they are discharged those subscribers.

The inserted code is: <input type = “hidden” name = “ZONE” id = “Area” value = ” lateral “/>

You’ve inserted just below the email field. Note that the word “side” is italicized, because there you have to write where you are placing the form. If you do not understand this part, I recommend that you ask for help from someone who understands (Or watch the video below to gain more ideas) a bit of HTML code but as you go along is not very complicated.

For example, if you put in the header of your blog you can put a value of “header”. It is only an indicator for you to know where these leads then come, and that will remain engraved in the field area you created on your list.




Now let’s see the result of implementing these improvements in my own blog. For that, I have analyzed the last 1,000 subscribers received through different forms.

You can see the percentage of subscribers captured with each form and their graphic:

  • Admission: 20.5%
  • Lateral: 8.3%
  • Under posts 8.1%
  • Pop-up: 63%

Results subscriber acquisition

Many people feel aversion plugin that many bloggers use to attract subscribers who appears as a window obscuring the screen, but several studies suggest that the plugin does not affect the SEO or the experience of the user visiting the website.

This demonstrates the effectiveness of subscriber acquisition plugins as, with really surprising results are achieved and triple the effectiveness of any form that we use on our website or blog.


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