At other times we talked about the importance of content marketing within the business strategy of your business. Write and share articles that are of interest to your community is one of the keys to success.
But if you’re investing your time and money in Inbound Marketing, you must not forget your brand specifiers or influencers that can make your content reaches many more people, obtaining new customers for your business.
The time you spend thinking and writing your articles you should also invest in broadcasting. The effort you have made in good writing will not help if it falls into oblivion.
In addition to sharing your content on social networks, you should take some time to identify “influencers” in your sector, those who have a strong presence and credibility in social networks and getting influence the opinions of their followers.
In the online environment, big tweeters or bloggers have become very important for companies because of its great power of influence, eventually becoming great ambassadors of the brands. This is what is called Influence Marketing.
When you publish a new article on your blog or website, how do you spread? Probably in the Social Networks of your business, right ?. You are on the right track, but your community may not as great as you’d like. To make it grow and your content to reach new users, you should get attract the “Influencers”. They will get your articles, news and updates at a much higher than yours audience.
Undoubtedly, the integration of Influence Marketing your content strategy is a great way to accelerate results.
And how you can “attract” the Influencer? Through the content.
1. Disseminate information interesting for your audience.
2. Share valuable content: news relevant to your users and offer them solutions to any problems.
3. Please note that the content needs to strengthen the image of the Influencer.
4. Go a little further, that your articles do not rely solely on text, add images, computer graphics, videos … let your imagination fly.
Influence Marketing efforts will make your Inbound Marketing get their results. Identify those influencers that are truly relevant to your brand, captures their interest and incorporate them into your strategy. After measures and evaluates the return of their actions.