Selling more is the slogan of every entrepreneur, businessman or salesman, especially when sales of its new business or product does not have when off, or sales decrease from time to time, have been stalled for quite some time or simply are not as expected.
To sell more there are several strategies that can be applied, ranging from those that require a good investment such as advertising on television, even those that require minimal such as improving customer service; and the choice depends not only on the investment required but also other factors such as the type of business, the target audience, competition, and circumstances.
The following is a list of 28 major sales strategies that exist and that will help you choose the strategy or strategies mentioned to sell more:
1. Improve the product
Improve the product, for example, by securing supplies of higher quality or more attractive design, making it more durable or more efficient, or by adding new features, attributes, functions or utilities, allows us to make it more attractive to consumers, and thus increase the possibilities that they buy it .
2. Make changes to the product
Making changes or modifications to the product, for example, in the design, presentation, packaging, labeling, colors or the logo, however, small they may be, allows us to give a new look, and even create the feeling be launching a new product to market.
3. Launch new products to market
Launch new products to market, whether they are treated in complementary products that already sell (eg purse if we sell garments), or belonging to another sector (eg appliances if we sell furniture), allows us to give our more alternatives to choose public, but also capture new types of audiences.
4. Increase product variety
Increase the variety of product we sell, for example, models, sizes or colors, allows us to give our audience more alternatives to choose from, and thus increase the chances to find the product they want, or they like.
5. Improve customer service
With increasingly demanding consumers, improve customer care, for example, being kinder and attentive to them, providing them more pleasant environment, offering more amenities, or giving it a more personalized treatment is an effective strategy to increase sales generally, it does not involve increased costs.
6. Address faster
Respond more quickly to the customer, either at the time to answer your queries, take orders, deliver your product or provide your service, it allows us to serve more customers in less time, but also give the customer a better service, and so have more likely to visit us again.
7. Provide additional services
Provide additional services to the product, such as product delivery, product installation, or service or maintenance, which preferably are free; allows us to give this a higher value to consumers, and thus increase the possibilities that they will buy.
8. Provide a differentiation
Due to the great competition that exists today in all sectors, provide differentiation, for example, a feature in our product that is hardly imitable by competition or excellent customer service do not give anywhere else, it is one of the most effective strategies to increase sales.
9. Reduce the target market
Reduce the target market (for example, if your target market is made up of students, reducing could involve direct them only to students of business management), it allows us to specialize in a more specific type of consumer, and thus better meet their needs, tastes and preferences, and design a product that best meets.
10. Reduce prices
Reducing prices is a commonly used to increase sales strategy, but has the disadvantage that its application, in addition, to mean a reduction in the profit margin per product, could also mean a reduction in the quality of it (in our attempt reduce costs), so it is advisable to use it only when the quality of our product is not compromised.
11. Raise prices
Rather than cut prices to sell more, sometimes the solution might be to increase them, which in addition to allowing a higher profit margin per product, that, allows us to give this a sense of quality, status or prestige, and thus attract consumers seeking these characteristics.
12. Increase advertising
Increase advertising, either by using more times the same media advertising (eg, distributing more leaflets or flyers), or using new advertising channels (eg also announced in the press, also advertise on the Internet), is another effective strategy which allows us to make known our product and persuade more consumers who buy or use.
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13. Improve advertising
To sell more, sometimes there is no question of doing more advertising, but to do better advertising, for example, changing the advertising message one that best highlight the main features of our product or why consumers should choose before the competitive products, or change the advertising media used by others who are more used by our target audience or more accessible for this. In simple words, make more budget for advertising Online (Social Media, print and radio).
14. Increase sales outlets
Increase sales outlets, either using more times the same type of point of sale (eg, opening more shops or stores), or using new types of outlets (for example, in addition to selling our own local selling also through intermediaries or Internet), it allows us to increase the availability and exposure of our products, and thus the possibility of reaching a greater number of consumers and are acquired.
15. Increase the number of sellers
Increasing the number of vendors allows us to have more sellers contacting, urging and serving customers, and thus more likely to sell our product.
16. Train and motivate salespeople
Train and motivate salespeople, for example, through commissions or bonuses, allows them to have more sellers techniques, skills and determination to sell, and thus more likely to develop a sale.
17. Create a mobile app
Due to powerful today the Internet and technology, creating mobile, tablet app through which to sell our products but also the possibility to reach a lot of consumers.
18. Participate in social networks
Due to powerful today have the social networks such as Facebook, Twitter and YouTube, actively participate in these is an effective sales strategy, especially if our target audience is made up of a young audience.
19. Participate in fairs
Participate in fairs, both local and international, it is also an effective strategy, especially when our goal is to introduce our product and getting customers with whom we maintain a long-term relationship, or getting customers abroad.
20. Use sales promotions
The use of sales promotions such as offer two products for the price of one, quantity discounts, coupons consumption, gifts, sweepstakes, and contests, is an effective strategy to promote and rapidly increase sales, but it involves a cost You must be assessed well before using. (Read more on this > 4+ Types of Sales Promotions | Sales and Marketing Tips)
21. Giving merchandising
Giving merchandising items such as pens, key chains, bottle openers, caps and T – shirts that carry a logo or brand of our company or business, it allows us to entertain consumers, but also promote with them our company or business, and forward them to remember at all times. This is the tricky part as consumers/customers do not carry the cheap stuff but prefer to have something that might stand out. Try to chose a quality product when you use this strategy of marketing.
22. Use programs; cumulative points
Using programs; accumulative points, for example, through which the customer can accumulate points every time they purchase a product, and then exchange them for other products, is an effective strategy that allows us to make the customer buy from us again or visit us.
23. Use referral programs (Discount or promotions)
The use of referral programs, for example, where we offer our customers a special discount on our services if we bring a family member or a friend who also wants to acquire, is another effective strategy that allows us to make our own customers recommend us and help get more customers.
24. Use testimonials from satisfied customers
Using testimonials from satisfied customers, for example, on our website, our brochures or our print ads, allows us to attest to the quality of our product or service, and generate consumer confidence and increase the chances that they buy or visit.
25. Improve the display of products
Improve the display of your products, for example, giving them greater visibility, better lighting procuring or placing them at eye level, this allows to make them more flashy or attractive to consumers, thereby increasing the chances that they buy them.
26. Change the location of the local
Change the location of the premises or establishment of your business, for example, up moving to a place with bigger audiences, closer to where they live, work, further from the competition, or allow the audience a greater visibility for consumers who go on foot or by vehicle in the area, it could be the solution for consumers to visit us more.
27. Improve the local facade
Improve the local facade or establishment of your business, for example, putting more decorative elements such as signs, lights or plants, providing with better lighting, or differentiating it from other facades of competition, it allows us to have a more striking or attractive facade for consumers who pass through the area, and thus more likely to enter our premises.
28. Update Website and Blog
We are living in 21st century and technology is taking place all over. Especially mobile, tablet and others. It is always better to have a blog page in your company website and update it at least twice a month/week (whichever is ok). This trick allows our customer to read what changes or updates we have in our product or is there any other things they should know to buy a product. (Read more on this > Content Marketing: 12 Keys to Success | Blogging and Business Tips)
Tips to sell more
To end this article, in addition to the sales strategies that we have just seen, we present below some related that will also help you sell more tips:
- analyze consumers : analyze the needs, tastes, preferences and other characteristics of consumers that make up your target market in order to be able to formulate more effective strategies (eg design products that best meet their needs or choose outlets they are more accessible).
- listens to customers : in addition to analyzing consumers/customers, listen to the opinions, comments, suggestions and, especially, complaints from your customers (even attempts to collect this information through small surveys or interviews), in order to know what you need to improve, what you need to change or what to do to make them buy.
- analyze the competition : analyze competition in order to know what strategies you use to beat market share (for example, if your costs are high, you could choose to reduce your prices), and what are the strategies that best results were they are giving and you also could apply the same or similar to your company or business.
- be patient : be patient when a strategy does not produce the expected results and do another test until you find the one. When strategy does not work in a way we wanted or expected, it is better to improve the same strategy or simply find ways of making the same strategy to work.
- concentrate both get customers and retain them : do not concentrate only on getting customers, but also to make them return to buy or visit, for example, maintaining communication with them in order to create a close relationship and eventually offer them your new products or promotions. (Read this to know more > 6 Types of Challenging Customers and How To Deal with Them)