In Part 1 & 2, you have learned the “The creation of Look and Message” & “Promotion of your Brand” and in this article we will focus more on Marketing strategies, tactics, and other benefits to promote our brand. In you missed the Part one & two, you can find it here:
Promotion of your Brand.
- Develop a marketing strategy. Have a plan in place to get your brand name in as many stores and in front of as many people as possible. Depending on the product or service you offer, you may want to consider taking ads online, in newspapers, Magazines, and where it is possible to find new customers.
- Apply your brand image, including your branding and branding visual messages, to all your packaging materials, signage and office supplies, your website and marketing materials. Do not be shy about branding your products and show them in as many places as possible. You want your brand to be everywhere people are looking for.
- Advertise your brand in unexpected places. Advertising on the radio, employee uniforms, and promotional gifts with logos (such as tissues or pens) are relatively inexpensive ways to promote your brand.
- See if you can get advertising from a newspaper, local television channel or blog that will review your product or service.
Have a presence in social media. Social media is one of the best ways to build a brand these days. Receive the basic social media accounts and update them periodically with photos, offers and other information about your company. Find things that are related and of interest to your customers and give them the opportunity to interact.
- For example, if you are a travel company, post an image of a beautiful place with a message something like: “! Counting the weeks for the summer holidays and some time to relax Where do you want to travel this year?
- Do not become spam. Avoid constantly pushing your brand in an annoying or unfocused fashion or to people who have no interest. Stay away from real recycling bins.Be your customer and conversation, not a poor quality metaphorical car salesman.
It has a shocking website. This is the age of the Internet and social networks, so having a website is critical to building a brand. It’s okay to base your business on traditional and meat-based media, but if you do not, at least, have a website, you will see it as old-fashioned and difficult to access. Hire a professional or use a template and get a good looking website. This should at a minimum discuss what your brand is about, where you can find your offices, what your hours are, and how you can get in touch.
- Use your site as an opportunity to tell your story with pride. People have an easier time understanding something that fits into a story, and they especially identify with things that allow them to feel like they are a part of that story. Give your customers a story that can be a part of if you want to build your brand in a big name. It will post on your web page “about” the page or distribute it in your advertising materials.
- For example, in the 80’s and 90’s, Microsoft painted themselves as a company that pulled themselves out by their own efforts in order to become the most innovative and effective product in their field. This resonated with business-oriented individuals who wanted to see their own lives in the same way and who could feel apart from that spirit of greatness by buying Microsoft products.
- Being involved in the community. Having a person in presence helps build trust and spread the word about your brand. Shooting events, attending events hosted by others, volunteering, and being civically active. This is a great way for your customers and potential customers to see what your brand stands for.
- Fairs and other daytime events often provide opportunities for companies to set up a table and share information. Take this opportunity to build relationships with the people in your community who could potentially be customers.
- Turning your community through donations and sponsorships is another good way to get your brand out there. You could sponsor a baseball league team or a Girl Scout troop to increase your presence in the community.