After the restaurants, bakeries, clothing stores, florists and other business completely profitable although a little more expensive to implement is the salon or hairdresser, because apart from feed and clothe all need personal care.
A beauty salon includes one hairdresser where you have to be very careful in many ways to achieve customer satisfaction as the focus, style, materials and suitable for a fully professional work teams, which leads me to my next point which is the trained staff.
When it is the body, people are more demanding and if they get a poor service I assure you that it is safer not to return; however, if they get a kind and professional treatment will become regular customers. The current hairdressers increasingly seek competitive differentiation and offer variables that identify and make unique to the vast market supply.
There is more than one way to grow your hair salon business, but only a few tips will make you take off, especially if they come from those who are already successful business, then some innovative tips to grow your business beauty:
The architecture (Interior Design) of the room
Just like you go to a salon to achieve a pleasing appearance, also expects to enter a suitable location. The colors you choose both the furniture and decoration without forgetting lighting, are essential to connect with the customer. White is sophistication and sobriety, combined with the black gives balance, red; Instead, informality and transmits motion. The soft general lighting and spot beams of light on every chair styling, coupled with backlit mirrors allow highlight the most important for the client and the stylist site. Decorated with white, gray, silver may be accompanied by metal or glass elements are related to the cold, but they are creating another major mental association: it binds him to space and future.
Not only must take care of the issue of both indoor and outdoor decoration, it should also take into account the space to locate the areas dedicated to cutting, styling, dyeing, washing, drying, manicure, waxing, massage or staff training. Depending on the space that can be counted integrate all activities within the same room, separators use mobile spaces such as polycarbonate or seize any funds from local or a patio where you can create environments of a natural charm that will make the customer feel in another world for a while.
Creativity and art
The hairdresser is not really a hairdresser, it is not a boring company, is a gathering place, talk, exhibition, a place where the hair grows like creativity A place for contemporary art. Art? Well, yes, a place where art is all over the living room or perhaps think that cutting hair, hair and make people is not an art? We must hire artists of beauty to transform customers what they want to be.
To complement the service of beauty, you can also include other special services that have become almost indispensable in a hair salon as Wi-Fi internet, coffee, drinks, water, cable television, free phone calls and safe taxi service.
If there is something they like to women it is to be fashionable and follow the latest trends; so your beauty center should never neglecting this important issue, you should always be on the lookout for new trends in hairstyles, makeup and displayed, follow the stars of film, television and fashion and the advice of professionals.
If you have extra space, you can use it to implement a school for young people who wish to learn the trade, of course you have to find legal permits in your country you have to get to practice teaching.
Campaigns and events
This is a tip for any time, but we must have capital aside to organize marketing events as gateways to show new trends and promote your salon look.Another way of campaigning is to offer free makeover at a square or open space.
Who do not like discounts and offers, a hairdresser or beauty salon can be doing marketing campaigns agreements with various entities such as banks, clubs, pharmacies, shopping centers, schools and even with other companies to cooperate and grow with benefits for both parties.
Gift card is the ideal gift for Beauty and Glamour option, through professional services are available in all salons. Business Giftcard are used by companies to retain customers, encourage and reward the sales force, provide benefits to employees of your company, perform marketing activities, promotions and launches.
Applications for smartphones
A smartphone application is almost essential for business today, it must show intuitively the most relevant and fun on-line information for their clients.For example, show all classrooms, its location and how to get on the map, hours of operation, show all services offered, ability to schedule appointments, record the event in the calendar of the phone and updates. It is also better to have shortcuts to major social networks.
A franchise is a replica model of your successful business elsewhere and which is managed by another employer only to follow your own rules and therefore receive a percentage of the profits. The entrepreneur who buys the franchise should only follow the guidelines and replicate the business to get position in their own city.