In recent speeches in which I talked about Facebook as the main topic, I reached a point where I try some points in favor of this network, I always ask the audience to raise their hands who know the Facebook lookalike Audiences. Few of them know this new (old) tool Facebook and even less the advantages of this tool.
Over a year ago Facebook launched the Lookalike Audiences (similar public) that allowed you to create ads for hearings that were similar to your database . It was a simple process, stood on Facebook your customer database (emails) and creases similar to that hearing audience.
But a few months ago Facebook decided to loop the loop and give a boost to the Audiences Lookalike or similar public, allowing create similar hearings to:
- Your database (Custom Audiences)
- A pixel conversion
- Fans of a fan page
Let’s see what we can do in each case:
CREATE A SIMILAR AUDIENCE TO YOUR DATABASE
Facebook has not explained very well how to do this (as explained above, without giving too much detail), but with the large amount of data that has all its users must not it strange to anyone the potential of this option. With the Custom Audiences, Facebook allows you for example to create an audience with the database of the emails of your customers and a presence in Facebook. Creating a similar database to your customer what you will achieve is to find that Facebook users are very similar to those users, so you can grow the critical mass of fans of your page and try to capture them as potential customers public.
PUBLIC SIMILAR TO A PIXEL CONVERSION
Facebook allows you to install a conversion pixel in your web pages, so you can create an audience with those of your visits and satisfying any conversion on your website as a purchase or signup among others.
This makes for example you can find similar users to those users who have you ever bought a product and have a presence on Facebook.
PUBLIC LIKE A FAN PAGE
We can also create a similar fans of a page that public control (no, we can not create a similar fans of a page do not control audience). But this does not mean creating an audience with friends of our fans, what it is is to create an audience with users by behavior and a number of factors could similar to our fans , so compatibility with these really high.
HOW TO CREATE A SIMILAR AUDIENCE (LOOKALIKE AUDIENCES)
Create a similar public is very simple but once you have created a period of between 6 and 24 hours takes . You have to know that similar hearings are limited by country.
To create a similar audience you just follow these steps:
- Open the page of Facebook advertising management
- Select “Public” (Audiences in English) in the sidebar on the left
- Top right in green, we see a button that lets you create audiences. Select “like Public” (lookalike Audiences)
- Custom audience, pixel conversion or fan page: a window in which you can select the source of the similar audience appears
- We select the country where we want to focus
- Select the type of optimization: similarity (1%) or range (5%). Here the tool itself tells us that if we select by similarity, the behavior of users who seek to be more like our current audience.
Once we have completed all this data Facebook will begin to create the similar audience with similar users at home that we have introduced. As I mentioned earlier in this article, it is a process that takes a few hours, so we will be reviewing the section “Public” and go see the number of potential users that fit with the audience we are creating.
From my own experience I can say that this new Facebook tool is very powerful and that the results we’ve had could not be better. Speaking with some colleagues agree that Facebook has surpassed the expectations of this tool.
I would like to know your opinion on this issue and what were your results.