They say everything comes through the eyes and it is true, many brands and many products have failed just because the name was chosen badly and that is a major flaw in the business world. Think very well in the new name, try and show to investors, employees, customers and the public before releasing for sale.
This proved that a good name guarantees the sale even before the customer try the product, only just think for example to a customer in a supermarket searching among the different brands of detergent that does not necessarily know to choose the one that you have tried and a new product that has impressed at first sight.
The recommendation is to make people fall in love with our product at first sight and one of the most important things is to choose the right name that represents the value of the product and simultaneously solve the problem of customers.
This first product needs no further explanation, a cleaner product with a name that first scare anyone: Terror!
In the second example with wrong names, this chocolate bar Plopp name, the word means the sound made by an object hitting the floor has nothing to do with the enjoyment of a delicious chocolate.
A refreshing lemonade with a funny name “Pschitt” pronounced in English as “shit” cause a backlash than expected by containing obscene connotation.
Finally, a personal care product labeled “Snob” which translates as pretentious or heavy, it has nothing to do with the product.
Guess these ones
As seen from the above examples to choose the correct name should be taken into account the presentation, meaning and pronunciation.