What are the future jobs in the area of digital marketing? That is a question that are asked, for very different reasons, the different actors of the market. Those responsible for human resources want to know so that they...
neuromarketing_principles

Neuromarketing does not manipulate the minds of consumers, but it does help to present things in the most effective way. Neuroscience has helped us understand much better how the human brain works and how it processes information, responds to it...
emotional

Facebook has become a headache for brands and businesses. The social network became a key part of the brand's communication strategy in recent times, as social networks became increasingly popular. Consumers were there and the brands wanted to be, so that...
paper press

One of the last bastions of the paper press is luxury brands and companies. In a world in which everything begins to revolve around the network and in which the internet is becoming an increasingly powerful player, luxury industry companies...
Robots vs Humans

There are few industries left where robots do not coexist with humans. We like to believe that we are still somehow always ahead of the robots.  Although they may be smarter and faster, human traits such as creativity and empathy are...
neuromarketing

Lately, we live a tendency to the "neuro". Thus, several of us know or have heard of neuromarketing. What exactly do we mean by this concept? What considerations must be taken for its application? Neuromarketing can be defined as the...
principal-entertainment-marketing

Today, business models of the entertainment industry are defined by the efficient and effective use of digital platforms in order to generate expectations and provide a unique opportunity for brands to add value to the experience of their consumers. From...
social networks

Today's dilemmas: the effect of actions on social networks and web platforms. Here is an outline of what to do to measure investment. In general, all brands have a digital proposal in their communication and with an ecosystem of their...
marketing

The time has changed. The companies that make the most noise are not necessarily those that receive the most attention from the consumer. Marketing has evolved into a silent, pleasant, segmented and creative tool. They are the basic things...
THE FOOD MARKETING2

YOU HAVE A RESTAURANT AND WANT TO IMPRESS YOUR POTENTIAL CUSTOMERS? Sometimes we are not aware of the importance of having a good photograph in our marketing strategy in your restaurant. In addition to taste and smell, we must...

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