According to Charles Darwin, "species that survive are not the largest nor the most powerful, not even the smartest or changing or improving fast; no, the species that survive are those that are best suited."    Probably this thought is perfectly...
Globalization has stimulated urban growth, competition and the emergence of new dynamic, demanding greater social responsibility, ethics and environmental awareness. Large companies have understood this and are working hard to improve processes and eliminate practices traditionally accepted to a...
Red is one of the most dominant colors in advertising and even logos ... Why this phenomenon is? What messages it gives? Is it good to use in corporate identity? Our friends 99designs have sent us a full explanation of...
To grow a business there are two ways: vertical or horizontal integration. What are the differences between them? What are the best strategies for business growth? It is a difficult question to answer given the current situation that is extremely...
YouTube is an ideal way to communicate with the audience, let them know about your brand and products platform. This applies not only to large companies but also for small businesses. Advantages of being online From the business perspective, YouTube offers...
The Brand Journalism is a powerful tool in editorial marketing strategies. Beyond informing the latest corporate news, it's about creating publications that generate knowledge and enhance brand reputation. Thanks to the birth of a generation of informed, selective and demanding...
The undoubted competitiveness that exists in today's job market has been the engine for processes such as Branding Marketing are implemented in the personal life of individuals, causing them to stand out and broaden their employment opportunities through assertive...
The term retailtainment is closely linked with the Retail Experience since it refers to all the fun activities that are carried out at the point of sale to attract the shopper... In his book, A lovely disenchanted world: Revolutionizing the...
The way we see the video projections has been changing in a format that makes and artists have taken to have a closer relationship with your followers. The video format is being re-contextualized by the "projection mapping" spatial augmented reality...
The design is a key ingredient to the time to start a venture. We gathered some tips worth taking into account when giving visual form to your projects. We live in a time when it is said that "everything is...

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