7 Marketing functions | Marketing Strategies, Plan, Definition and Tips

7 Marketing functions | Marketing Strategies, Plan, Definition and Tips | tinobusiness
7 Marketing functions | Marketing Strategies, Plan, Definition and Tips | tinobusiness

To make your business a success, you have to think big. The seven main functions of marketing can help you do just that, as they generally cover what to do to bring a product to meeting the needs of consumers and gaining a benefit for the . They are an essential for any effective business plan part.



The price of your product is what will determine the amount of benefits you have. You should experiment until you find a budget price just to be competitive, yet profitable. You should also take into account general business expenses when prices take notice.You will find out what the demand for your product, and that as a result will have value depending on the amount someone paid for it.


In short, the sale provides a way to give your customers what they want. This can be done in many ways. You can sell your product directly to the customer or sell it to retailers at wholesale prices.You can sell a product made especially for sale to other companies. You can also sell your product online if you want to have low total costs.


Funding refers to how your business will get the money you need to start operating and remain operable. This function involves investors, financing, budget and other financial issues that your company may have. It also refers to the way a customer will pay for the goods or services you’re selling.



A product or service for your business is useless if no one knows. The function of promoting something for marketing refers to efforts to do to spread the word about the product you’re trying to sell. This feature also includes the art of convincing people that your product is needed, better than that of the competition and good quality.


The distribution function in marketing deals with how to get the products that you sell to your customer. Transport, storage & Speeds are part of the distribution. It refers to the place where you will sell your product and also the time when most convenient to sell. For example, a company that sells pools should focus their marketing efforts in the spring.

Product Management

Every business want your product to be in demand. To make sure that is also your case, companies manage their changing them on current trends towards adapting products, increasing the quality of these products, assessing market conditions and other criteria. The new products can be developed according to changes in the market.

Information management for marketing

If you are trying to decide where to make a retail sale, when launching a new game or how much people will pay for a latte, you need to collect specific data market in which you are specialized. You can choose to conduct surveys, analyze existing data or using other techniques for evaluating if buyers who you are targeting will be interested in buying your products at the right price and in the place that you consider making such sales.

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