Do you know that 8 out of 10 people read a title and only 2 of 10 read the rest? If you are a regular reader of the blog, we discussed several times about it: the title is the most important element of a ticket because it determines the click rate and influences the behavior of your readers as to the possible continuation of your article.
This does not mean that your title should be suroptimisé and few related content.Similarly, you should avoid it is too generic. In fact, there is a set of best practices to create a title that converts. And that is what I propose to (re) discover with the infographic below edited by QuickSprout Infographic (I will attach them at the bottom of this article) . One can particularly note the following 6 tips:
1. Choose a short title. Indeed, the number of characters displayed in the SERPs is around 65 characters. Beyond this limit, your text is cut. This should correspond approximately to 6 words.
2. Speak directly to your readers using the words “you” or “your” to create a personal connection.
3. Use interesting adjectives such as “unique”, “essential” etc. that give context for your title, while making it attractive.
4. Have recourse to a language that uses words “negative” (no, no, stop, etc.) to play on insecurities.
5. Integrate numbers as is the case of articles in lists which are generally appreciated by readers.
6. Customize your title by adding an extra element that generates such curiosity.
Neil Patel offers the following formula for writing a title: Number or trigger word + adjective + keyword + promise.