Globalization has stimulated urban growth, competition and the emergence of new dynamic, demanding greater social responsibility, ethics and environmental awareness. Large companies have understood this and are working hard to improve processes and eliminate practices traditionally accepted to a greater good.
For many years the business world was geared exclusively to production processes, marketing and income generation; activities, all aimed from the supply and the need to talk about corporate ethics (corporate business ethics) obeyed an isolated and residual issue. Today, with changing markets, greater competition and more customer-informed and demanding, “cultural change” it has become imminent and the issue of corporate-level values obtained great relevance.
In response to this, large companies globally oriented efforts and resources towards innovation in products and processes, being much more motivation than simply profit. A good example is the animal testing practice that for years had as its business purpose the testing of cosmetics, makeup, toothpaste and personal hygiene products, and is now level sanctioned governments and consumers.
As such, many efforts made large industries, committed to environmental impact and its customers; playing a significant role in solving global problems and addressing their social responsibility and corporate ethics.
Corporate Social Responsibility and Ethics in 6 steps
- Sound competitive practices: guide efforts to maintain profits, competitiveness and investor confidence in light of corporate values . Major industries do not give money to what your company, its people and its principles.
- Linking with society: to guide actions towards the customer and good service is important, but without forgetting to invest in the community and environmental issues.
- The commitment of all society: link all employees in their initiatives for the community and the environment is the gateway to effective, lasting results and to make the actions, rather than isolated events, components of organizational culture.
- Development of new alternatives in production processes: ethically innovate and invest in research and development processes to eliminate practices harmful to people and the environment.
- Technology transfer: Sharing knowledge with colleagues from industry, progress and discoveries into production processes, as part of cooperation and mutual learning for continuous improvement and finding alternatives to unfriendly practices planet, community and the environment.
- Balance ambition: to guide actions beyond production, sales and product development. The public expects organizations sensitivity, support and closeness to social and environmental problems in general.
The main responsibility is to operate with integrity; generating value to the company, the community and the environment. More than corporate ethics, the new rationale of business.
Let’s go through these videos below where others share their main opinion on this subject