The companies use tactics of promotion business to improve sales. They try to increase sales through campaigns more aggressive by advertising, gifts and discounts. Trade promotions are usually offered only for a limited period. These initiatives are carried out mainly to attract more customers. The company also carries out advocacy programs to its distributors.
Companies may decide to sell their products at lower prices for a period of time. Examples of this would provide a direct 50 percent discount on all products or a promotion where you buy one and get one for half the price. In this way the company is able to find a market and customers also to its second product. The second normally would not have been purchased. Schemes buy one, get one free are also very popular, the idea of getting two items for the price of one can increase the temptation for consumers to purchase.
- How to promote your business to get more customers
- The Marketing Mix | variables that comprise & tools
- 6+ How to set advertising rates for a magazine
- 5+ Advertising and promotion strategies
- 4+ Advantages & Disadvantages of Sales Promotions
- Advantages & Disadvantages of Shopping Centers | Mall
A company that is about to enter the market could implement this strategy. Free samples of products are often distributed at point of sale. The company is able to arouse customer interest in this new article. Customers usually like when they receive products for free and can be motivated to make a purchase next time.
Refunds are typically used for expensive products. The buyer makes a purchase, fill out the form attached reimbursement and send it back for reimbursement money. There is no specific date for the customer to redeem the offer. The form can also apply some of the details of their experience with the product. The client also has the obligation to provide proof of purchase.
- HOW TO ATTRACT NEW CUSTOMERS IN LESS THAN 5 DAYS | BEST TRICKS AND TIPS
In this promotion, different buyers compete with each other and play games. Players with better results receive gifts from the company. This tactic has a long-term value in the minds of the winners. They often remain loyal customers of the company.